By 
E-commerce has stabilized as the primary mode of purchase for all products, with the exception of perishables that are extremely time-sensitive (and even that has changed). We can say without a doubt that consumers have migrated to the convenience, ease of choice and accessibility of online transactions. However, the market itself is starting to evolve. E-commerce through mobile applications such as Shopify is the next big trend.
Recent surveys point out that applications have quickly become the preferred medium among consumers to shop online, rather than mobile sites. This trend tends to increase further in favor of mobile technology – more than 40% of smartphones and tablet users said they prefer to shop through mobile apps than mobile-friendly sites; a large portion of the market that had been ignored so far. Do you have also developed an ecommerce app for your store? Hire today Shopify apps development professionals.
In the United States, consumers spend about 15 hours per week searching for products on a mobile device, and about 93% of shoppers searching for a smartphone product will eventually make a purchase, according to a Google Think Insights study. In addition, the survey found that only 8% out of 7,000 developers in 127 countries produced e-commerce applications, and these generated the most monthly net income ($2750, falling behind only online games), establishing itself as the best monetization strategy today.
Mobile apps are more “user friendly” and feature different tools, many of which work even if you’re not connected to an Internet network. Through the apps you can offer innovative and growing features – soon people will see how clothes and accessories will stay in them, or if a piece of decoration will match the rest of the room, only when using the augmented reality devices in their smartphones . Another feature is gamification, transforming your application into a fun instrument and at the same time boosting the brand and increasing customer loyalty to it.
Multiple channels in e-commerce
If you want to take advantage of your online brand presence, your app must be optimized and active for many channels. Price comparators, multi-website product aggregators, mobile apps, social media options, and market platforms all work as sales engines. The top 18 e-shops represent only about 44 percent of the world’s e-commerce sales, according to recent research. But it does not matter if your brand does not promote a customer experience that is consistent and unified across all channels.
Comments